From July 14 to 19, 2026, Zero Percent [0%] held an exclusive brand pop-up at Chabot, located at 72 Seongsui-ro in one of Seoul’s most vibrant districts. The 132㎡ private space showcased our brand story and sustainable products made from discarded advertising billboards, vehicle seatbelts, and plant-based cork. Visitors experienced how urban waste can be transformed into distinctive designs and meaningful new value. Urban Waste into New Value. Zero Percent [0%] discovers new possibilities in discarded urban materials.
Zero Percent [0%] Exclusive Brand Pop-Up in SeongsuFrom July 14 to 19, 2026, Zero Percent [0%] held an exclusive brand pop-up at Chabot, located at 72 Seongsui-ro in one of Seoul’s most vibrant districts. The 132㎡ private space showcased our brand story and sustainable products made from discarded advertising billboards, vehicle seatbelts, and plant-based cork. Visitors experienced how urban waste can be transformed into distinctive designs and meaningful new value. Urban Waste into New Value. Zero Percent [0%] discovers new possibilities in discarded urban materials.
2026 Upcycling Pop-up Store ■ Date & Time: June 4, 2026 (Thursday), 5:00 PM – 7:00 PM (Broadcast: June 8, 2026 (Monday), 6:00 PM – 8:00 PM) ■ Venue: Lawn Plaza, Lotte Premium Outlet Uiwang, South Korea ■ Director: Kwang-Jun Noh ■ Assistant Director: Jun-Tak Han ■ Writer: Yoon-Sun Heo ■ Technical Team: Sang-Yeol Lee, Young-Gwang Kim ■ Video Production: Seong-Min Kim ■ MC: Hee-Sook Kim ■ Guests: Performances: Pura Vida (6-member band), Hee-Joo Lee, Sori (3-member band) Interview: Hee-Soo Choi (CEO of DuSoom)
2026.06.04_OBS Climate & Environment Talk Concert On Tour2026 Upcycling Pop-up Store ■ Date & Time: June 4, 2026 (Thursday), 5:00 PM – 7:00 PM (Broadcast: June 8, 2026 (Monday), 6:00 PM – 8:00 PM) ■ Venue: Lawn Plaza, Lotte Premium Outlet Uiwang, South Korea ■ Director: Kwang-Jun Noh ■ Assistant Director: Jun-Tak Han ■ Writer: Yoon-Sun Heo ■ Technical Team: Sang-Yeol Lee, Young-Gwang Kim ■ Video Production: Seong-Min Kim ■ MC: Hee-Sook Kim ■ Guests: Performances: Pura Vida (6-member band), Hee-Joo Lee, Sori (3-member band) Interview: Hee-Soo Choi (CEO of DuSoom)
ZeroPercent [0%] officially opened its flagship store at Ssamziegil in Insadong, one of Korea’s most popular cultural and tourist destinations. The store serves as a space to showcase and sell upcycled fashion products while promoting the ZeroPercent brand to both domestic and international visitors.
May 2026 – Official Store Opening at Ssamziegil, InsadongZeroPercent [0%] officially opened its flagship store at Ssamziegil in Insadong, one of Korea’s most popular cultural and tourist destinations. The store serves as a space to showcase and sell upcycled fashion products while promoting the ZeroPercent brand to both domestic and international visitors.
Launch and Promotion of the URBAG Series Showcasing the URBAG Series, an upcycled bag collection created from discarded urban resources such as billboards, car seatbelts, and cork. The exhibition served as an opportunity to introduce ZeroPercent’s sustainable design philosophy and explore new business partnerships in the Chinese market.
May 2026 – G-FAIR Korea Chongqing, China (B2B Exhibition)Launch and Promotion of the URBAG Series Showcasing the URBAG Series, an upcycled bag collection created from discarded urban resources such as billboards, car seatbelts, and cork. The exhibition served as an opportunity to introduce ZeroPercent’s sustainable design philosophy and explore new business partnerships in the Chinese market.
Participated in the Earth Creators 100 Launch Ceremony, a gathering of influential creators and environmental advocates committed to promoting sustainability and positive environmental impact. The event brought together creators from diverse fields to share ideas, inspire action, and contribute to a more sustainable future.
December 2025 – Earth Creators 100 Launch CeremonyParticipated in the Earth Creators 100 Launch Ceremony, a gathering of influential creators and environmental advocates committed to promoting sustainability and positive environmental impact. The event brought together creators from diverse fields to share ideas, inspire action, and contribute to a more sustainable future.
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